| Effective Health Risk Messages: A Step-By-Step Guide Contributor(s): Witte, Kim (Author), Meyer, Gary (Author), Martell, Dennis (Author) |
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ISBN: 0761915087 ISBN-13: 9780761915089 Publisher: Sage Publications OUR PRICE: $170.05 Product Type: Hardcover - Other Formats Published: April 2001 Annotation: Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes. |
| Additional Information |
| BISAC Categories: - Medical | Health Risk Assessment - Medical | Public Health - Language Arts & Disciplines | Communication Studies |
| Dewey: 613 |
| LCCN: 00012404 |
| Physical Information: 0.71" H x 8.62" W x 11.12" (1.68 lbs) 224 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes. |