Understanding Emerging Markets: Building Business Bric by Brick Contributor(s): Pelle, Stefano (Author) |
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ISBN: 0761935576 ISBN-13: 9780761935575 Publisher: Sage Publications Pvt. Ltd OUR PRICE: $26.59 Product Type: Paperback - Other Formats Published: August 2018 * Not available - Not in print at this time *Annotation: The rising power of emerging economies is analyzed in this volume which focuses on Brazil, Russia, India and China in order to understand market opportunites and issues relevant to doing business in these countries. After defining an emerging market, the author examines the operative environment of such economies and identifies some common problems. He describes key elements of a successful and profitable business model for emerging economies and looks at important issues involved, including: cultural gaps and extensive dependence on expatriates; characteristics of the workforce; external factors influencing business; red tape and corruption; corporate social responsibility; and sustainability of economic development. |
Additional Information |
BISAC Categories: - Business & Economics | Economics - Microeconomics - Business & Economics | Strategic Planning |
Dewey: 338.509 |
LCCN: 2006033884 |
Physical Information: 0.65" H x 4.1" W x 8.6" (0.59 lbs) 248 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This book provides an overall perspective of the rising power of emerging economies. It focuses on Brazil, Russia, India and China (the BRIC countries) in order to understand market opportunities and issues relevant to doing business in such emerging economies. The book defines an emerging market, analyses the operative environment of emerging countries and points out some common difficulties and mistakes. The author describes key elements of a successful and profitable business model in these countries and in doing so, focuses on some important issues: - Cultural Gaps and extensive dependence on expatriates - The main characteristics of the workforce - External factors influencing business - Red tape and corruption - Corporate social responsibility - Sustainability of economic development |
Contributor Bio(s): Pelle, Stefano: - Stefano Pelle obtained a Master's Degree with Honors in Economics from LUISS University of Rome and a Post Graduate Diploma in Marketing from the School of Management of the same university. He completed his second Master's Degree in Political Science from La Sapienza, University of Rome. During his career he attended executive education programs in renowned institutes such as HEC, ESSEC, INSEAD and London Business School. |