| Advances in International Marketing Contributor(s): Cavusgil, S. Tamer (Editor), Madsen, Tage Koed (Editor) |
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ISBN: 0762301643 ISBN-13: 9780762301645 Publisher: Jai Press Inc. OUR PRICE: $143.44 Product Type: Hardcover - Other Formats Published: March 1996 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - Multilevel - Business & Economics | Exports & Imports |
| Dewey: 658.848 |
| Series: Advances in International Marketing |
| Physical Information: 0.56" H x 6.14" W x 9.21" (1.07 lbs) 218 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. |