| International Marketing and Purchasing: From Marketing-Mix to Relationships and Networks Contributor(s): Cavusgil, S. Tamer (Editor), Ghauri, Pervez N. (Editor) |
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ISBN: 0762303182 ISBN-13: 9780762303182 Publisher: Jai Press Inc. OUR PRICE: $183.34 Product Type: Hardcover Published: January 2000 Annotation: The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory. |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Social Science |
| Dewey: 658.848 |
| Series: Advances in International Marketing |
| Physical Information: 0.81" H x 6.14" W x 9.21" (1.48 lbs) 356 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory. |