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Reassessing the Internationalization of the Firm
Contributor(s): Axinn, C. N. (Editor), Matthyssens, P. (Editor), Cavusgil, S. Tamer (Editor)
ISBN: 0762307951     ISBN-13: 9780762307951
Publisher: Jai Press Inc.
OUR PRICE:   $178.59  
Product Type: Hardcover - Other Formats
Published: September 2001
Qty:
Additional Information
BISAC Categories:
- Business & Economics | International - Marketing
- Business & Economics | Marketing - Multilevel
- Science | History
Dewey: 658.049
LCCN: 2001041348
Series: Advances in International Marketing
Physical Information: 0.69" H x 6.14" W x 9.21" (1.28 lbs) 288 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of born global firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.