| New Directions in International Advertising Research Contributor(s): Cavusgil, S. Tamer (Editor), Taylor, Charles R. (Editor) |
|
 |
ISBN: 0762309504 ISBN-13: 9780762309504 Publisher: Jai Press Inc. OUR PRICE: $172.89 Product Type: Hardcover - Other Formats Published: September 2002 Annotation: -- Addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions -- Aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - Research - Business & Economics | Advertising & Promotion |
| Dewey: 659.1 |
| LCCN: 2002029980 |
| Series: Advances in International Marketing |
| Physical Information: 1.07" H x 7.08" W x 8.56" (1.25 lbs) 296 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners. |