| International Marketing Research: Opportunities and Challenges in the 21st Century Contributor(s): Rialp, Alex (Editor), Rialp, Josep (Editor) |
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ISBN: 0762313692 ISBN-13: 9780762313693 Publisher: Jai Press Inc. OUR PRICE: $147.24 Product Type: Hardcover - Other Formats Published: November 2006 Annotation: A collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. *Examines international marketing from theoretical and practical perspectives *Addresses various aspects of export and multinational marketing through management, public policy, and other issues *Online availability via ScienceDirect |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | International - Marketing - Business & Economics | Sales & Selling - General |
| Dewey: 658.84 |
| Series: Advances in International Marketing |
| Physical Information: 1.44" H x 6.46" W x 9.24" (1.69 lbs) 424 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. |