| Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories Contributor(s): Cheng, Hong (Author), Kotler, Philip (Author), Lee, Nancy (Author) |
|
 |
ISBN: 0763757977 ISBN-13: 9780763757977 Publisher: Jones & Bartlett Publishers OUR PRICE: $173.20 Product Type: Paperback - Other Formats Published: November 2009 |
| Additional Information |
| BISAC Categories: - Medical | Public Health - Medical | Health Care Delivery |
| Dewey: 362.106 |
| LCCN: 2009022876 |
| Physical Information: 1" H x 6.9" W x 8.9" (1.55 lbs) 422 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. |
Contributor Bio(s): Cheng, Hong: - Associate Professor of Advertising, E. W. Scripps School of Journalism Ohio UniversityKotler, Philip: - Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern UniversityLee, Nancy: - President, Social Marketing Services, Inc, Mercer Island, Washington |