| Entry Strategies for International Markets Revised & Expan Edition Contributor(s): Root, Franklin R. (Author) |
|
 |
ISBN: 0787945714 ISBN-13: 9780787945718 Publisher: Jossey-Bass OUR PRICE: $51.78 Product Type: Paperback - Other Formats Published: October 1998 Annotation: The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. Franklin R. Root offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. "Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. This book flows flawlessly between disparate topics such as partnerships to strategy, and economic analysis to cultural finesse. It encapsulates what some of us have taken decades to learn through trial and error."--Larry D. Bouts, president, International Division, Toys-R-Us, Inc. |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Exports & Imports |
| Dewey: 658.848 |
| LCCN: 98-24872 |
| Physical Information: 0.73" H x 6.04" W x 9.26" (0.70 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. |