| Cross-National and Cross-Cultural Issues in Food Marketing Contributor(s): Kaynak, Erdener (Author) |
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ISBN: 0789009633 ISBN-13: 9780789009630 Publisher: Routledge OUR PRICE: $180.50 Product Type: Hardcover - Other Formats Published: May 2000 Annotation: Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. The book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. |
| Additional Information |
| BISAC Categories: - Business & Economics | Commerce - Business & Economics | Economics - General - Business & Economics | International - General |
| Dewey: 380.145 |
| LCCN: 99087756 |
| Physical Information: 1.83" H x 6.29" W x 8.87" (2.74 lbs) 111 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine:
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