| Improving Survey Questions: Design and Evaluation Contributor(s): Fowler, Floyd J. (Author) |
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ISBN: 0803945833 ISBN-13: 9780803945838 Publisher: Sage Publications, Inc OUR PRICE: $90.25 Product Type: Paperback - Other Formats Published: July 1995 Annotation: What is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, Improving Survey Questions enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically. |
| Additional Information |
| BISAC Categories: - Social Science | Research |
| Dewey: 300.723 |
| LCCN: 95-16861 |
| Series: Applied Social Research Methods |
| Physical Information: 0.53" H x 5.54" W x 8.44" (0.63 lbs) 200 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers how to write good questions aimed at collecting information about objective facts and events, measuring subjective phenomena, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions. |
Contributor Bio(s): Fowler, Floyd J.: - Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care. |