| Campaigning to the New American Electorate: Advertising to Latino Voters Contributor(s): Abrajano, Marisa (Author) |
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ISBN: 0804768951 ISBN-13: 9780804768955 Publisher: Stanford University Press OUR PRICE: $95.00 Product Type: Hardcover - Other Formats Published: April 2010 |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - Campaigns & Elections - Social Science | Ethnic Studies - Hispanic American Studies |
| Dewey: 324.709 |
| LCCN: 2009052985 |
| Physical Information: 0.79" H x 6.39" W x 9.23" (0.92 lbs) 210 pages |
| Themes: - Ethnic Orientation - Latino |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make. |