Political Polling in the Digital Age: The Challenge of Measuring and Understanding Public Opinion Contributor(s): Goidel, Kirby (Editor), Cook, Charlie (Introduction by), Herbst, Susan (Contribution by) |
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ISBN: 0807137839 ISBN-13: 9780807137833 Publisher: LSU Press OUR PRICE: $21.38 Product Type: Paperback - Other Formats Published: May 2011 |
Additional Information |
BISAC Categories: - Political Science | Political Process - Media & Internet - Political Science | Political Process - Campaigns & Elections |
Dewey: 303.380 |
LCCN: 2010043002 |
Series: Media & Public Affairs |
Physical Information: 0.47" H x 5.51" W x 8.51" (0.51 lbs) 160 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The 2008 presidential election provided a perfect storm for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling. |