| Winning Behavior: What the Smartest, Most Successful Companies Do Differently Contributor(s): Bacon, Terry (Author), Pugh, David (Author) |
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ISBN: 0814413676 ISBN-13: 9780814413678 Publisher: Amacom OUR PRICE: $26.55 Product Type: Paperback Published: July 2003 Annotation: Behavioral differentiation is emerging as the final frontier in competitive strategy, and "Winning Behavior" shows how leading companies use it to exceed expectations and outperform competitors. |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Business & Economics | Leadership - Business & Economics | Management - General |
| Dewey: 658 |
| LCCN: 2003009902 |
| Physical Information: 0.76" H x 6.14" W x 9.21" (1.13 lbs) 368 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: "In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more. Behavioral Differentiation is emerging as the ""final frontier"" in competitive strategy, and Winning Behavior shows how leading companies use it to exceed expectations and outperform competitors. This eye-opening book offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles). In today's ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. Winning Behavior reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry." |
Contributor Bio(s): Bacon, Terry: - TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5). Pugh, David: -David G. Pugh is a coauthor of "Winning Behavior" (0-8144-7163-3) and "The Behavioral Advantage" (0-8144-7225-7), and cofounder of the Lore Institute, a professional development and corporate education company. |