| The Internationalization of Us Franchising Systems Contributor(s): Alon, Ilan (Author) |
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ISBN: 0815333870 ISBN-13: 9780815333876 Publisher: Routledge OUR PRICE: $75.95 Product Type: Hardcover - Other Formats Published: September 1999 Annotation: This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries. |
| Additional Information |
| BISAC Categories: - Business & Economics | Small Business - General |
| Dewey: 381.130 |
| LCCN: 99036253 |
| Series: Transnational Business and Corporate Culture: Problems and Opportunities |
| Physical Information: 0.52" H x 5.76" W x 8.78" (0.55 lbs) 110 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company. |