| Aesthetic Clinic Marketing in the Digital Age Contributor(s): Lewis, Wendy (Author) |
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ISBN: 0815368003 ISBN-13: 9780815368007 Publisher: CRC Press OUR PRICE: $209.00 Product Type: Hardcover - Other Formats Published: December 2017 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Medical | Dermatology - Medical | Surgery - Cosmetic & Reconstructive |
| Dewey: 646.720 |
| LCCN: 2017035457 |
| Physical Information: 1" H x 7.1" W x 10.2" (1.80 lbs) 144 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners. |