| Advances in Business and Management Forecasting Contributor(s): Klimberg, Ronald K. (Editor), Lawrence, Kenneth D. (Editor) |
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ISBN: 0857242016 ISBN-13: 9780857242013 Publisher: Emerald Group Publishing OUR PRICE: $157.69 Product Type: Hardcover - Other Formats Published: August 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Decision Making & Problem Solving - Business & Economics | Forecasting |
| Dewey: 658.403 |
| LCCN: 2018419733 |
| Series: Advances in Business and Management Forecasting |
| Physical Information: 0.9" H x 6" W x 9.1" (1.10 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Advances in Business and Management Forecasting is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics of this title will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. In Volume 7, there are sections devoted to financial applications of forecasting, as well as marketing demand applications. There are, also, sections on forecasting methodologies and evaluation, as well as on other application areas of forecasting. |