| International Marketing: Emerging Markets Contributor(s): Fu, Huifen (Editor), Zou, Shaoming (Editor) |
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ISBN: 0857244477 ISBN-13: 9780857244475 Publisher: Emerald Group Publishing OUR PRICE: $166.24 Product Type: Hardcover - Other Formats Published: January 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Sales & Selling - General |
| Dewey: 658.84 |
| LCCN: 2021276490 |
| Series: Advances in International Marketing |
| Physical Information: 1.1" H x 6.1" W x 9.1" (1.41 lbs) 300 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research. |