| Marketing Multifamily Housing with Integrated Marketing Strategies Contributor(s): Leone, Diane (Author) |
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ISBN: 0867185554 ISBN-13: 9780867185553 Publisher: Builderbooks OUR PRICE: $14.25 Product Type: Paperback Published: January 2003 |
| Additional Information |
| BISAC Categories: - Law | Construction - Business & Economics | Industries - Construction |
| Dewey: 333.338 |
| LCCN: 2003005340 |
| Physical Information: 128 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Renters have unique needs and preferences and unique hot buttons connected to finding a home. IMS--Integrated Marketing Strategies--blends communication, marketing, promotional, and environmental tools to create a highly effective multifamily marketing strategy. Learn unique techniques, get referrals, boost profits, and fill homes without using strong-arm techniques or inflated promises. Recommended reading for RAM and CLP. |