Net Gain: Expanding Markets Through Virtual Communities Contributor(s): Hagel, John (Author), Armstrong, Arthur G. (Author) |
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ISBN: 0875847595 ISBN-13: 9780875847597 Publisher: Harvard Business Review Press OUR PRICE: $22.46 Product Type: Hardcover Published: January 1997 Annotation: "Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The best book on building businesses in the community-oriented environment of the Net. . . . A virtuoso effort".--"Digital Media". |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Computers | Internet - General - Computers | Networking - General |
Dewey: 658.800 |
LCCN: 96-41597 |
Physical Information: 1.04" H x 6.38" W x 9.54" (1.20 lbs) 256 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Net Gain identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services such as the Motley Fool Investment group to Internet communities of book lovers, Net Gain offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And they show you how to do it. |