| Cellular Communications: Worldwide Market Development Contributor(s): Garrard, Garry a. (Author) |
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ISBN: 0890069239 ISBN-13: 9780890069233 Publisher: Artech House Publishers OUR PRICE: $141.55 Product Type: Hardcover Published: September 1997 Annotation: Garrard provides an expert account of the growth and development of markets in the rapidly growing and profitable cellular communications industry. The author brings his invaluable insights to this authoritative analysis of business and regulatory issues, drawing lessons for current business practice. The treatment is global. Market development is described, analyzed and evaluated, bringing the reader up-to-date with current market characteristics and future trends. 514 p. |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - Telemarketing |
| Dewey: 382.456 |
| LCCN: 97013303 |
| Series: Artech House Mobile Communications |
| Physical Information: 1.26" H x 6.34" W x 9.34" (1.91 lbs) 536 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This unique work provides an expert account of the growth and development of markets in the rapidly expanding and profitable telecommunications industry. The treatment is global: market development is described, analyzed and evaluated, bringing you right up-to-date with current market characteristics and future trends worldwide. |