| Integrating Corporate Communications: The Cost-Effective Use of Message and Medium Contributor(s): Horton, James L. (Author) |
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ISBN: 0899308953 ISBN-13: 9780899308951 Publisher: Praeger OUR PRICE: $94.05 Product Type: Hardcover - Other Formats Published: September 1995 Annotation: Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. |
| Additional Information |
| BISAC Categories: - Business & Economics | Leadership - Business & Economics | Business Communication - General |
| Dewey: 658.45 |
| LCCN: 95003778 |
| Lexile Measure: 1240 |
| Physical Information: 1.08" H x 6.42" W x 9.56" (1.31 lbs) 336 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists. |