| Switch Dynamics - A Practical Approach to Switching Medicines for Self Care Contributor(s): Maxwell, Anna (Author), Pochodzaj, Joseph (Designed by) |
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ISBN: 0957537204 ISBN-13: 9780957537200 Publisher: Fizz Marketing Ltd OUR PRICE: $62.17 Product Type: Paperback Published: February 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Pharmaceutical & Biotechnology - Medical | Pharmacy - Medical | Public Health |
| Dewey: 338.476 |
| Physical Information: 0.34" H x 5.5" W x 8.5" (0.42 lbs) 160 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL. The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects. |