| American Automotive Design Trends / The Personal Luxury Car: Selling a Lifestyle Contributor(s): Kaster, James (Author) |
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ISBN: 098282209X ISBN-13: 9780982822098 Publisher: James H. Kaster OUR PRICE: $38.10 Product Type: Paperback - Other Formats Published: December 2010 |
| Additional Information |
| BISAC Categories: - Reference |
| Physical Information: 0.24" H x 8.5" W x 11" (0.71 lbs) 94 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Paperback: As the car market proliferated with many styles, makes and functions, one particular trend elevated the automobile above the mere transportation-only, family-hauling and / or workhorse appliance. It was the "Personal Luxury Car." Affordable cars could be crafted and massaged into status symbols for the masses while luxury cars could be similarly crafted into a rarer form of distinction. This new found prominence supposedly mitigated the chores of daily driving and errand running through environmental isolation; all the while projecting the owner's individuality and ego to the world. From the author of "Those 80s Cars", this book contains 600+ photographs with marketing quotes that led several generations of selling a lifestyle. |