| Marketing: A Primer for Business Executives Contributor(s): Dua, Giri (Author), Grunewald, Donald (Author) |
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ISBN: 0982843437 ISBN-13: 9780982843437 Publisher: North American Business Press OUR PRICE: $29.65 Product Type: Paperback Published: July 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial |
| Physical Information: 0.27" H x 6.14" W x 9.21" (0.42 lbs) 128 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help the executive succeed better by understanding the main concepts of marketing. |