| 150 Lessons Learned from 50 Years in Consulting Contributor(s): Greenbaum, Thomas L. (Author) |
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ISBN: 0985855096 ISBN-13: 9780985855093 Publisher: 72nd St Books OUR PRICE: $24.70 Product Type: Hardcover Published: August 2021 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consulting - Business & Economics | Marketing - General |
| Physical Information: 0.44" H x 6" W x 9" (0.74 lbs) 112 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is a book that contains an accumulation of lessons that I have learned after almost 50 years in the strategic marketing consulting business. It is based on my personal experiences with over 1000 different clients in more than 1500 product or service categories. The book is broken out into sections by functional area such as management, marketing, social media, finance, sales, consulting, marketing research and promotion. |