| Building a Trusted Expert Culture: Six Pillars of CRM Success Contributor(s): Ewert, Carla R. (Author), Smith, Jennifer (Author), Hilleque, Gordon (Author) |
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ISBN: 0989291049 ISBN-13: 9780989291040 Publisher: Carla Ewert OUR PRICE: $9.49 Product Type: Paperback Published: January 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics |
| Physical Information: 0.13" H x 5.51" W x 8.5" (0.19 lbs) 64 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: With nearly twenty years experience in customer relationship management, Gordon Hilleque puts his expertise to work in Building a Trusted Expert Culture: Six Pillars of CRM Success. In it, he tackles one of the biggest challenges in the field--adoption. As a companion book to Trusted Expert Formation: Re-envisioning Your Approach to CRM, Building a Trusted Expert Culture is a comprehensive guide to successful CRM adoption. It debunks industry trends, gets down to what really inspires customer loyalty, and provides powerful solutions to issues that will derail implementation. Building a Trusted Expert Culture: Six Pillars of CRM Success explains how to develop effective team techniques and outlines essential pillars to support customer care transformation. It is an indispensable CRM resource. |