Advertising For Skeptics Contributor(s): Hoffman, Bob (Author) |
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ISBN: 0999230735 ISBN-13: 9780999230732 Publisher: Type a Group OUR PRICE: $7.59 Product Type: Paperback Published: February 2020 |
Additional Information |
BISAC Categories: - Art | Business Aspects |
Physical Information: 0.41" H x 6" W x 9" (0.60 lbs) 180 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything. |