| Strategic Media Planning and Buying: Integration of Traditional and Digital Media Contributor(s): Rathore, Basant (Author) |
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ISBN: 1032499826 ISBN-13: 9781032499826 Publisher: Routledge Chapman & Hall OUR PRICE: $161.50 Product Type: Hardcover Published: May 2024 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Media & Communications - Social Science | Media Studies - Social Science | Regional Studies |
| Physical Information: 1" H x 6.14" W x 9.21" (1.75 lbs) 420 pages |