Engagement Marketing Contributor(s): Goodman, Gail F. (Author) |
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ISBN: 1118101022 ISBN-13: 9781118101025 Publisher: Wiley OUR PRICE: $22.46 Product Type: Hardcover - Other Formats Published: May 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Development - Business Development |
Dewey: 658.872 |
LCCN: 2012003556 |
Physical Information: 0.85" H x 6.41" W x 9.04" (0.88 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A definitive guide to growing your small business through Engagement Marketing As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks.
Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals. |