Wtf?: What's the Future of Business? Contributor(s): Solis, Brian (Author) |
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ISBN: 111845653X ISBN-13: 9781118456538 Publisher: Wiley OUR PRICE: $26.96 Product Type: Hardcover - Other Formats Published: March 2013 |
Additional Information |
BISAC Categories: - Business & Economics | Structural Adjustment - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - General |
Dewey: 658.406 |
LCCN: 2012046222 |
Physical Information: 1" H x 8.3" W x 8.1" (1.55 lbs) 224 pages |
Descriptions, Reviews, Etc. |
Publisher Description: In today's rapidly changing digital environment, Darwinism is alive and well. What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation. What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus user experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.
Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth |