Branding for the Public Sector: Creating, Building and Managing Brands People Will Value Contributor(s): Temporal, Paul (Author) |
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ISBN: 1118756312 ISBN-13: 9781118756317 Publisher: Wiley OUR PRICE: $36.00 Product Type: Hardcover - Other Formats Published: January 2015 |
Additional Information |
BISAC Categories: - Business & Economics | Government & Business - Business & Economics | Nonprofit Organizations & Charities - Marketing & Communications - Political Science | Public Affairs & Administration |
Dewey: 352.748 |
LCCN: 2014022331 |
Physical Information: 0.81" H x 7.02" W x 9.06" (1.21 lbs) 288 pages |
Descriptions, Reviews, Etc. |
Publisher Description: How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector.
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