Message Not Received Contributor(s): Simon (Author) |
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ISBN: 1119017033 ISBN-13: 9781119017035 Publisher: John Wiley & Sons OUR PRICE: $31.50 Product Type: Hardcover - Other Formats Published: March 2015 |
Additional Information |
BISAC Categories: - Business & Economics | Business Communication - General |
Dewey: 651.7 |
LCCN: 2014038167 |
Physical Information: 0.9" H x 6.3" W x 9.1" (0.90 lbs) 272 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Get your message across the right way with clear communication Message Not Received provides the tools and techniques that make an effective writer and public speaker. Particularly on topics related to data and technology, effective communication can present a challenge in business settings. This book shows readers how those challenges can be overcome, and how to keep the message from getting lost in the face of mismatched levels of knowledge, various delivery media, and the library of jargon that too often serves as a substitute for real, meaningful language. Coverage includes idea crystallization, the rapidly changing business environment, Kurzweil's law of accelerating change, and our increasing inability to understand what we are saying to each other. Rich with visuals including diagrams, slides, graphs, charts, and infographics, this guide provides accessible information and actionable guidance toward more effectively conveying the message. Today, few professionals can ignore the tsunami of technology that permeates their lives, advancing far more rapidly that most of us can handle. As a result, too many people think that successful speaking means using buzzwords, jargon, and invented words that sound professional, but don't actually communicate meaning. This book provides a path through the noise, helping readers get their message across succinctly, efficiently, and effectively.
It doesn't matter whether you're pitching to a venture capitalist, explaining daily challenges to a non-tech manager, or speaking to hundreds of people - jargon-filled word salad uses a lot of words to say very little. Better communication requires a different approach, and Message Not Received gives you a roadmap to more effective speaking and writing for any audience or medium. |