| Brand Breakout: How Emerging Market Brands Will Go Global 2013 Edition Contributor(s): Kumar, Nirmalya (Author), Steenkamp, Jan-Benedict E. M. (Author) |
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ISBN: 1137276614 ISBN-13: 9781137276612 Publisher: Palgrave MacMillan OUR PRICE: $47.49 Product Type: Hardcover - Other Formats Published: June 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - General - Business & Economics | Economics - Comparative |
| Dewey: 658.827 |
| LCCN: 2013014645 |
| Physical Information: 1" H x 6.4" W x 9.3" (1.00 lbs) 256 pages |
| Themes: - Cultural Region - Developing World |
| Descriptions, Reviews, Etc. |
| Publisher Description: Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. |