| Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences Contributor(s): Bernstein, J. (Author) |
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ISBN: 1137282932 ISBN-13: 9781137282934 Publisher: Palgrave MacMillan OUR PRICE: $62.99 Product Type: Hardcover Published: May 2014 |
| Additional Information |
| BISAC Categories: - Performing Arts | Business Aspects - Business & Economics | Marketing - Multilevel - Performing Arts | Theater - General |
| Dewey: 791.069 |
| LCCN: 2013041296 |
| Physical Information: 1" H x 8.7" W x 9.4" (1.70 lbs) 408 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media. |