| The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution 2014 Edition Contributor(s): Bowerman, G. (Author) |
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ISBN: 1137397284 ISBN-13: 9781137397287 Publisher: Palgrave MacMillan OUR PRICE: $26.59 Product Type: Paperback - Other Formats Published: September 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Management Science |
| Dewey: 910.688 |
| LCCN: 2014024815 |
| Series: Palgrave Pocket Consultants |
| Physical Information: 0.6" H x 5.1" W x 7.7" (0.55 lbs) 226 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers. |