| Festival and Events Management Contributor(s): Yeoman, Ian (Editor), Robertson, Martin (Editor), Ali-Knight, Jane (Editor) |
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ISBN: 1138133302 ISBN-13: 9781138133303 Publisher: Routledge OUR PRICE: $218.50 Product Type: Hardcover - Other Formats Published: November 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Technology & Engineering | Telecommunications - Business & Economics | Industries - Hospitality, Travel & Tourism |
| Dewey: 394.2 |
| Physical Information: 1" H x 6.14" W x 9.21" (1.75 lbs) 440 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. |