Contemporary Sport Marketing: Global Perspectives Contributor(s): Zhang, James J. (Editor), Pitts, Brenda G. (Editor) |
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ISBN: 1138369055 ISBN-13: 9781138369054 Publisher: Routledge OUR PRICE: $54.10 Product Type: Paperback - Other Formats Published: September 2018 |
Additional Information |
BISAC Categories: - Sports & Recreation | Business Aspects |
Series: World Association for Sport Management |
Physical Information: 0.9" H x 6.1" W x 9.1" (1.19 lbs) 308 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as:
Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry. |