| Branding Post-Communist Nations: Marketizing National Identities in the "New" Europe Contributor(s): Kaneva, Nadia (Editor) |
|
 |
ISBN: 1138776777 ISBN-13: 9781138776777 Publisher: Routledge OUR PRICE: $52.20 Product Type: Paperback - Other Formats Published: March 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Social Science | Media Studies - Social Science | Anthropology - Cultural & Social |
| Dewey: 306.209 |
| Series: Routledge Research in Cultural and Media Studies |
| Physical Information: 1" H x 6" W x 8.9" (0.80 lbs) 266 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of transitional societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications. |