Marketing Organisation (RLE Marketing) Contributor(s): Piercy, Nigel (Author) |
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ISBN: 1138791512 ISBN-13: 9781138791510 Publisher: Routledge OUR PRICE: $161.50 Product Type: Hardcover - Other Formats Published: September 2014 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General |
Dewey: 658.8 |
Series: Routledge Library Editions: Marketing |
Physical Information: 0.9" H x 6.2" W x 9.1" (1.30 lbs) 252 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:
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