| Managing Marketing Information (Rle Marketing) Contributor(s): Piercy, Nigel (Author), Evans, Martin (Author) |
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ISBN: 1138793140 ISBN-13: 9781138793149 Publisher: Routledge OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: September 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: Routledge Library Editions: Marketing |
| Physical Information: 0.7" H x 6" W x 9.2" (1.00 lbs) 242 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context. |