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Routledge Handbook of Sports Marketing
Contributor(s): Chadwick, Simon (Editor), Chanavat, Nicolas (Editor), Desbordes, Michel (Editor)
ISBN: 1138823511     ISBN-13: 9781138823518
Publisher: Routledge
OUR PRICE:   $321.75  
Product Type: Hardcover - Other Formats
Published: December 2015
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Sports & Recreation | Business Aspects
- Business & Economics | Marketing - General
Dewey: 796.069
LCCN: 2015020127
Series: Routledge International Handbooks
Physical Information: 408 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline.

Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections--brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development--and examines key topics such as:

  • consumer behaviour
  • marketing communications
  • strategic marketing
  • international marketing
  • experiential marketing
  • and marketing and digital media

Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.