| Routledge Handbook of Sports Marketing Contributor(s): Chadwick, Simon (Editor), Chanavat, Nicolas (Editor), Desbordes, Michel (Editor) |
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ISBN: 1138823511 ISBN-13: 9781138823518 Publisher: Routledge OUR PRICE: $321.75 Product Type: Hardcover - Other Formats Published: December 2015 |
| Additional Information |
| BISAC Categories: - Sports & Recreation | Business Aspects - Business & Economics | Marketing - General |
| Dewey: 796.069 |
| LCCN: 2015020127 |
| Series: Routledge International Handbooks |
| Physical Information: 408 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections--brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development--and examines key topics such as:
Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge. |