| The Global Management of Creativity Contributor(s): Wagner, Marcus (Editor), Valls-Pasola, Jaume (Editor), Burger-Helmchen, Thierry (Editor) |
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ISBN: 1138910163 ISBN-13: 9781138910164 Publisher: Routledge OUR PRICE: $123.50 Product Type: Hardcover - Other Formats Published: November 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industrial Management - Business & Economics | Human Resources & Personnel Management - Business & Economics | Economics - General |
| Dewey: 658.314 |
| LCCN: 2016029546 |
| Series: Routledge Studies in Global Competition |
| Physical Information: 204 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In the past, 'Global Management' meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed. This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion. The Global Management of Creativity gives a clear framework for analyzing creativeness in organizations in an international context, and pinpointing important key elements that should be tracked. Comprising expert contributions and written by a wide array of leading scholars in economics, management of innovation and creativity, this book is an insightful resource. This volume provides empirical and theoretical material for managers, students and academics in the field of international management of creativity and innovation. It is also suitable for those who are interested in industrial economics, management of technology, and innovation and industrial studies. |