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Marketing Organisation (RLE Marketing)
Contributor(s): Piercy, Nigel (Author)
ISBN: 113898048X     ISBN-13: 9781138980488
Publisher: Routledge
OUR PRICE:   $54.10  
Product Type: Paperback - Other Formats
Published: November 2015
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
Dewey: 658.8
Series: Routledge Library Editions: Marketing
Physical Information: 0.53" H x 6.14" W x 9.21" (0.79 lbs) 252 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

  • The study of the organisational location and positioning of the marketing function

  • The analytical perspectives of information-processing theories of organisation

  • The relationship between structure and information

  • Organisational processes