Consumer Behavior in Asia: Issues and Marketing Practice Contributor(s): Kaynak, Erdener (Author), Chan, Tsang-Sing (Author) |
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ISBN: 1138991686 ISBN-13: 9781138991682 Publisher: Routledge OUR PRICE: $59.80 Product Type: Paperback - Other Formats Published: August 2016 |
Additional Information |
BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Management - General - Business & Economics | Marketing - Research |
Dewey: 658.834 |
Physical Information: 130 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia's consumer market by providing you with a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including:
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