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Connect Access Card for International Marketing
Contributor(s): Cateora, Philip R. (Author), Cateora, Graham (Author), Gilly, Mary C. (Author)
ISBN: 1260665496     ISBN-13: 9781260665499
Publisher: McGraw-Hill Companies
OUR PRICE:   $178.60  
Product Type: Other
Published: March 2019
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | International - Marketing
Physical Information: 0.1" H x 5.75" W x 8.75" (0.10 lbs)
 
Descriptions, Reviews, Etc.

Contributor Bio(s): Cateora, Philip R.: -

Phillip R. Cateora

Professor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educator's Association's Educator of the Year Award.

Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.

Gilly, Mary C.: - Mary C. GillyProfessor of Marketingat the Paul Merage School of Business, University of California, Irvine. Shereceived her B.A. from Trinity University in San Antonio, Texas; her M.B.A.from Southern Methodist University in Dallas, Texas; and her Ph.D. from theUniversity of Houston. At UCI, Dr. Gilly has served as Vice Dean, AssociateDean, Director of the Ph.D. Program, Faculty Chair in the School of Business, Associate Dean of Graduate Studies, and Chair of the Academic Senate for thecampus. She was elected Chair of the UC Academic Council and served at the UCOffice of the President from 2013 through 2015. She has been on the facultiesof Texas A&M University and Southern Methodist University and has been avisiting professor at the Madrid Business School and Georgetown University.
Professor Gilly has been a member of the -American Marketing Association since1975 and has served that organization in a number of capacities, includingMarketing Education Council, President, Co-Chair of the 1991 AMA SummerEducators' Conference, and member and chair of the AMA-Irwin DistinguishedMarketing Educator Award Committee. She currently serves as Academic Directorfor the Association for Consumer Research. Professor Gilly has published herresearch on international, cross-cultural, and consumer behavior topics in Journalof Marketing, Journal of Consumer -Research, Journal of Retailing, California Management Review, and other venues. In 2011, she receivedthe Williams-Qualls-Spraten Multicultural Mentoring Award of Excellence.