| Advertising: The Beginner's Guide to the Study of Advertising, Including Advertising History and Background, Education, Types of Ad Contributor(s): James, Mary (Author) |
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ISBN: 1276195117 ISBN-13: 9781276195119 Publisher: Webster's Digital Services OUR PRICE: $22.28 Product Type: Paperback Published: February 2012 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Education |
| Physical Information: 0.43" H x 7.44" W x 9.69" (0.82 lbs) 202 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. This Advertising Guide will provide everything you need to know about Advertising, Niche Market, Advertising Education, Advertising Agencies, Types of Advertisements including Online, TV, Radio, Mobile, Celebrity Advertising, and Newest Advertising Approach Techniques. Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. |