| The Ultimate Survival Guide for Business in Japan (couverture souple) Contributor(s): Huysveld, Philippe (Author) |
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ISBN: 1326960776 ISBN-13: 9781326960773 Publisher: Lulu.com OUR PRICE: $14.62 Product Type: Paperback - Other Formats Published: October 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics |
| Physical Information: 0.19" H x 8.27" W x 11.69" (0.53 lbs) 92 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection |