| Beyond Hofstede: Culture Frameworks for Global Marketing and Management 2009 Edition Contributor(s): Nakata, Cheryl (Editor) |
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ISBN: 1349300470 ISBN-13: 9781349300471 Publisher: Palgrave MacMillan OUR PRICE: $104.49 Product Type: Paperback - Other Formats Published: July 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Development - Business Development - Business & Economics | Management - General - Business & Economics | Marketing - Multilevel |
| Dewey: 658.84 |
| Physical Information: 0.67" H x 5.5" W x 8.5" (0.82 lbs) 290 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management. |