| Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness 2009 Edition Contributor(s): Chobanova, Yordanka (Author) |
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ISBN: 1349311537 ISBN-13: 9781349311538 Publisher: Palgrave MacMillan OUR PRICE: $52.24 Product Type: Paperback - Other Formats Published: August 2009 |
| Additional Information |
| BISAC Categories: - Business & Economics | Development - Business Development - Business & Economics | Infrastructure - Business & Economics | Management - General |
| Dewey: 664.006 |
| Physical Information: 0.6" H x 5.5" W x 8.5" (0.74 lbs) 269 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestl , Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI. |